CD Doctor was launched in 1994. The following year we were
recognized with the best CD repair kit at the Las Vegas International
Electronics Trade Show. We remain one of the few products that remove
deep scratches.
The biggest marketing issue with CD/DVD repair
kits is lack of consumer awareness and confidence. The consumer does
not actively search out the good but instead comes across it on
shopping trips with other purposes. We have addressed these issues with
our new packaging format and competitive pricing with huge success. CD
Doctor greatly outsells our competition. Where our competition sells
two units in a month, CD Doctor sells over 100 units.